In our experience, strong business performance is driven by strong leadership.  The challenge facing today's leaders, however, is to navigate an incoming deluge of information to truly understand their highest-priority challenges to be addressed and opportunities to be pursued. 

We work with our clients to extract and analyse data from a wide-range of sources at its most granular level – sales data, customer data, product data, market data and expenditure data.  We can then provide clear, and often surprising, insights around the drivers of business performance, the factors holding the business back, and underexploited opportunities for growth.

Customer-level risk segmentation

Customer-level analytics helped a major Australian energy provider to understand the risk profile across different segments of its debt portfolio.

The analysis showed that most of the degradation sat within a surprisingly small segment of the customer base and led to the rollout of strategic initiatives targeted at this segment.

Targeted offer design and strategic pricing

Analysis of detailed data around the salesforce activity and sales outcomes allowed us to create a customer-level segmentation model for a major Australian publisher.

The model informed all other aspects of the business including offer-design & new product development, strategic pricing, sales & marketing activity, and channel strategy.