In our experience companies tend to be ‘expert’ at understanding their own approach to the market – their own offer, their own channels, their own customers and their own business models.  Unfortunately, the best opportunities for growth often sit outside the scope of this expertise – customers you have never met, channels you have never used, and offers you have never considered.

We work with our clients to synthesise detailed market-wide research on competitor business models, potential customer needs and a broad range of potential offers.  Only then can we be confident in identifying the most attractive market opportunities.

Tracking customer-base evolution

Comprehensive market research helped one of Australia’s leading sporting codes to understand the potential of its multicultural fan-base and to respond to some surprising insights around how this cohort was likely to evolve over time.

Customer needs by segment

Detailed research helped a major Australian educational service provider to understand the needs of educational institutions, how these needs varied across different ‘reputation tiers’, and how these tiers differed across the Australian, American and European markets.