Almost all businesses agree on the importance of innovation in driving business growth, and there is no shortage of perspectives on the best ways to ‘bolt-on’ an innovation capability. In our experience, this approach is flawed. Rather, innovation must come from within an organisation, it must be driven by existing functions working together across organisational structures, and it must be informed by a deep understanding of existing capabilities and the market environment.
We work with our clients to build the structures which support this ‘embedded’ innovation capability – incentivising cross-functional teams, building a shared and data-driven understanding of their environment, and giving teams the mandate, tools and processes to find the ‘new’.
Transformational innovation
Our work with a global publisher demonstrated the importance of innovation to maintain relevance and deliver growth through a period of disruptive digital change.
We helped to create a new business model with innovation 'baked-in' to every element – transitioning from products to solutions, from intermediated to direct, from organisational-silos to cross-functional teams and from in-house development to a portfolio of partners.
Sustainable innovation
Our work with an Australian consumer product manufacturer demonstrated that while sales of 'differentiated' products was their greatest strength, recent poor performance was driven by a diminishing pipeline of product innovation.
We helped to create a sustainable innovation process which broadened its scope beyond in-house R&D, to include innovation in design, in packaging, and in pricing throughout the entire organisation (and with partners).